InterCement Institute emerges from InterCement’s conviction that its role in the communities it operates goes much beyond creation of value in the local community with jobs and tax payments. InterCement understands that it must contribute to the cultural, social and economic transformation of these communities.
Therefore, it created the InterCement Institute, focused on being a catalyst for these communities’ potential. Within this context, the Institute operates as an agent of social transformation, contributing to building a more sustainable and inclusive society. In line with these concepts, an operation strategy was devised, which seeks both to attract relevant regional players (local public authorities, NGOs, communities and professionals) and to formalize a simple and participative operation model. Accordingly, three participation instances were created, with their efficiency being evidenced over time. They are:
– The Community Interaction and Volunteer Incentive Committee (CIVICO), comprising at least five professionals of InterCement, for guiding planning and following up social investment initiatives in each locality, working as an extension of the Institute at the production unit. Participants receive periodic training to develop and improve skills required for the social mobilization.
– The Community Development Committee (CDC), gathering representatives of local community organizations, of the government and of InterCement, to design and support the creation of projects that aim at community development. CDC’s role is to guide, plan, follow up, mobilize partnerships and resources, as well as to assess projects and actions that promote continuous community development in its locality. It must actively seek an articulation and a relationship with the most varied sectors in the territory to maximize the initiatives’ impact.
– The Ideal Volunteer Action Group (GAIV), which is formed by InterCement’s volunteers who get together to carry out volunteering actions that contribute to the causes that arouse their interest. Besides the allocation of resources for an initial push, the Institute establishes or shapes incentives for a continuous and planned group mobilization.
This design has driven excellent results, and there are 24 CDCs, 37 CIVICOs and 70 GAIVs in all the company’s operations, each of them meeting specific demands of their region. We aspire to make things differently and make a difference. This model has been decisive in creating this broad operation, so important for social investment to leave a legacy in the communities.
Watch the video “Como fazemos o investimento social na InterCement” (how InterCement makes its social investment) to see the statement of experts on the topic in several countries where we are present. https://youtu.be/VNiJau53oeo.